All work
Technology
Marketing Analytics Dashboard
Unified attribution and pipeline analytics for a B2B SaaS team.
Problem
Marketing spend was reported by channel with no consistent attribution.
Solution
A modeled attribution layer feeding an executive dashboard for CMO and CFO.
Impact
Measured outcomes
- CAC visibility by channel
- Wasted spend cut by 22%
- Board-ready reporting each Monday
Stack
- Python
- SQL
- Power BI
- AWS
Next project
Enterprise ERP